One of the best ways to start implementing video into your business strategy is to start by creating videos FOR YOUR CLIENTS. Often times businesses focus too much on the promotional side of video marketing instead of creating content that their clients can use to get more value out of their product or service. Creating educational and instructional videos to guide your clients through the process or setup of your product or service will allow them to find value in what you offer, ultimately creating a better customer experience. A good customer experience means a good chance they repeat business or refer you to others.
This video I created for Saunders Realty is a great example of creating value driven educational content. They use these videos to send to their clients whose properties they manage, or for those interested in hiring Saunders Realty as their property manager. These videos are meant to be informative, give value “nuggets” of information that establish the credibility of the business and ensure trust.
If you are interested in creating more value for your clients and ultimately creating a better customer experience, educational and instructional videos are a great place to start. To learn more, visit my contact page and we can chat!